Marketing, today, is not about campaigns. It is about building relationships!
Therefore it is important that you do not try to market to prospects.
Instead communicate with the people visiting your web site.
Remember, people buy from people!
Mike Andrews was educated in the United Kingdom and spent the first part of his working life serving with the British Army at home and abroad.
When he left the army he worked in the construction industry as a surveyor and traveled extensively in the course of his work.
In the early eighties, Mike joined the financial services industry in the UK where he gained a reputation as a dynamic sales manager, and built an enviable track record in business development and revenue generation.
During the last sixteen years he combined his construction and sales experience and was responsible at an executive level for the creation, operation and sale of resorts, travel clubs, customer loyalty programmes and membership clubs, in various parts of the world including Europe, Thailand, Pakistan, India, USA and the UAE.
The internet, do not call lists and digital recorders have changed the B2C marketplace and never one to let the grass grow under his feet Mike embraced the opportunities web based marketing presented and set about learning a new skill set to ensure he not only understood how to use this technology but also how to measure and improve marketing effectiveness .
Today, Mike and his team help our clients create an effective web presence, which can be found on the major search engines, and develop strategies to monetise their web sites and effectively use social media as a marketing tool.
Mike's extensive business development, management and sales experience is well recognised and his 'coal face' experience, gained on three continets, combined with excellent problem solving and analytical skills brings an exceptional level of marketing knowledge and ability, all combined with his passion to deliver value for money to the consumer and add real value for our clients.
