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OVC Marketing |Articles From The Little Red Book /

Does Your Web Site Need A Translator?
Can your web site afford to miss 250 million internet users?

They say , ‘a picture says a thousand words’ but are you leaving a billion people with no way to appreciate anything written on your web site?

This article is going to give you some straight facts about why a web site translation may be the greatest thing you have ever done to get more people to visit your site and understand your calls to action!

Do you have any idea what the largest country is as far as Internet users? If like me you guessed the US, you would be wrong. The top country for internet users is China with the United States ranking number two.

While many Chinese do speak English there is a sizeable population of internet users, about 250 million, who will have no idea what your site is about!

Think about that, especially as it does not stop with China, Japan has 94 million internet users, India 60 million, Germany 50 million, Brazil 50 million with France, South Korea and Italy all with 35 million internet users.

Yes! There are about a billion people on the internet who do not speak English or for whom it is not their mother tongue. That is a lot of opportunity, especially if you have a product that crosses cultural boundaries your web site misses everyday.

So what is the answer? Well, web site translation software is available but they are not all the same. Finding a good one is not easy and it requires a lot of time and effort to review the results and decide if you are writing Dutch or double Dutch!

Get it right and the whole world can appreciate your web site

Author: Mike Andrews

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Source: OVC Marketing - OVC Articles