Corporate Blog's...
There are a lot of really awful corporate blog's out there. Don't make yours one of them.
Blogging Software
The main blog package we use is Word Press which, as free software, is a cost effective solution for the business user.
- Direct communication channel
- Corporate Blog's are cost effective
- Better customer engagement
- Better understanding of customer
- Answer critics in a controlled forum
- Feedback can generate benefits
- Review competitors blog's
- Get Executive & Management buy-in
- Create corporate blogging policy
- Disclaimer & limitation of liability
Do not leave yourself exposed legally
- Keep your Blog's content fresh
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Encourage employees to use your blog
The question of 'why should our Company invest in a Blog' is one we hear almost daily.
The answer is Blogging is something that your company should not ignore and these are a few of the reasons:
Corporate Blog' give a more personal take on an impersonal corporation, and can offer readers a chance to engage in real, interesting dialogue with those in charge. You develop a fan base of loyal readers in return.
If you decide to go it alone remember these rules for company Blog's:
Companies that fail to recognise that they are people and people use their products or services are missing out on the great opportunity social media presents.
When deciding if you need a Corporate Blog remember, people, like to engage with people and buy from people they trust !
Contact OVC Marketing for a no obligation discussion about creating an effective corporate blog.