Corporate Blog's...

There are a lot of really awful corporate blog's out there. Don't make yours one of them.

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Blogging Software

The main blog package we use is Word Press which, as free software, is a cost effective solution for the business user.

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OVC Marketing | Our Services / Corporate Blog's

Why Have A Blog?

Benefits:

- Direct communication channel
- Corporate Blog's are cost effective
- Better customer engagement
- Better understanding of customer
- Answer critics in a controlled forum
- Feedback can generate benefits

Actions

- Review competitors blog's
- Get Executive & Management buy-in
- Create corporate blogging policy
- Disclaimer & limitation of liability
Do not leave yourself exposed legally
- Keep your Blog's content fresh
- Encourage employees to use your blog

The question of 'why should our Company invest in a Blog' is one we hear almost daily.

The answer is Blogging is something that your company should not ignore and these are a few of the reasons:

  1. A Blog helps you engage and understand your customers better
  2. Interesting Blog content gives people a reason to keep coming back to your site
  3. Blog's build trust with visitors an help convert them into customers
  4. Blog's are more trusted than company press releases and PR
  5. Blog's help your SEO (Google loves new content)

Corporate Blog' give a more personal take on an impersonal corporation, and can offer readers a chance to engage in real, interesting dialogue with those in charge. You develop a fan base of loyal readers in return.

Going It Alone

If you decide to go it alone remember these rules for company Blog's:

  • Write knowing someone will be reading your words
  • Write for a specific audience
  • Write on schedule (create consistency and expectation)
  • Write about what the market dictates

In Conclusion ....

Companies that fail to recognise that they are people and people use their products or services are missing out on the great opportunity social media presents.

When deciding if you need a Corporate Blog remember, people, like to engage with people and buy from people they trust !

Contact OVC Marketing for a no obligation discussion about creating an effective corporate blog.