Our Services / Loyalty Programme Methodology
Creating customer loyalty solutions that deliver

At OVC Marketing, our aim is to focus attention on what identifies and typifies the behaviour of your best customers.

Our Consultants recognise that today's customer expects more and are seeking something different.

Working closely with your team, OVC Consultants determine your customer loyalty programme objectives to identify:

Your Customer Loyalty Strategy
Your Customer Loyalty Programme Operational Requirements
Your Customer Loyalty Programme Technical Requirements

Here is an outline of the approach our Consultants use when reviewing or developing a customer loyalty programme:

Customer Loyalty Programme Audit

Compile comprehensive information and data regarding your customer loyalty objectives
Identification and analysis of the target customer segments
Identify the loyalty drivers of these target customer segments
Determine your goals in respect of customer acquisition, retention and programme objectives
The current status of existing customer loyalty programmes. (Loyalty Programme Health Check)
Preparedness in the following areas:
( technology, operations, customer service, sales processes, administration, etc)

Customer Loyalty Programme Design

Working with people at all levels within your organisation to deliver the strategy, the marketing approach and the complete definition of operations for your stand-alone or compilation loyalty programme.

Customer Loyalty Programme Implementation

We want your loyalty programme to be successful. Therefore, we leave nothing to chance!

Our expertise includes the design of effective financial models for distributing the loyalty programme’s financial liabilities among its partners.

At OVC we can even suggest well suited coalition candidates and assist in negotiations by presenting the business concept and the financial benefits for both sides.

Transfer Knowledge

We help you design the most appropriate key performance indices (KPI's) based on industry best practices and careful consideration of the unique requirements of your company, industry and country.

Where required, OVC will help you integrate KPI's into your decision making processes supported by the existing management information system.

An Effective Loyalty Programme

OVC Marketing will work with you to deliver a programme that will:

Increase customer acquisitions
Increase market share
Improve customer retention
Build brand awareness
Add value to your bottom line