Is Advertising Dead?

A decent marketing campaign can cost as much as a modest family home and means for many smaller companies advertising is dead!

However, a carefully crafted PR campaign can cost nothing and deliver astounding results.

Talk to Anita Rice at OVC Marketing for more information about how a professional journalist can help you build a successful PR campaign

Contact OVC Marketing

Stand Out From The Crowd

Use a journalist, rather than a marketing person, to write compelling and engaging content for your business.

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OVC Marketing | Our Services / Media Training & Freelance Journalists
Make Your Businesses Stand Out From The Crowd

Today companies have direct online access to consumers, thanks to the worldwide web, which is fuelling the need, for businesses, to publish lots of educational / informative content in blog posts, social networks, eBooks, and articles.

Developing winning corporate media strategies and writing compelling, engaging copy is considered essential, but it is not the easiest thing to do.

Our media consulting team, which includes Anita Rice, (who was a senior journalist with BBC Newsnight), can add a whole new dimension to the content of your next article, blog post or press release.

Using a professional journalist is a cost effective way to produce engaging and accessible copy, that is crafted precisely for your audience and purpose, which helps your company to become recognised as a credible source of information and comment within your industry.

What Our Media Consultants Can Do For Your Business

Our media consultants focus on our clients strategic aims and are experts in developing a communication strategies, assisting in crisis management PR, media training and supporting existing communications staff.

As experienced business writers, editors and copywriters, our media consultants offer a range of services including:

  • Articles / features / reviews
  • Journalism
  • Press releases
  • Editing
  • Ghost writing
  • Copy writing
  • Proofreading
  • Newsletters
  • Public relations campaigns and strategies
  • Public affairs
  • Reputation management
  • Crisis management - dealing with the media
  • Corporate literature
  • Media monitoring
  • Digital photography
  • Social media advice

Using The Press

There are many steps to achieving meaningful, positive publicity. OVC Marketing has communication professionals who can help you use the press and social media to grow your business.

Crisis Management

We all hope it never happens, but if something goes horribly wrong you need to be prepared to deal with the crisis and the press.

A crisis management strategy should include:

1. Procedure to notify your insurers about any accident
2. Accept journalist have a right to ask searching questions
3. Designate and train a spokesman to speak to the media
4. Have a backup plan in case the spokesman is unavailable
5. Make sure your staff know who to put the media in touch with
6. Anticipate the questions reporters will ask
7. Determine, in advance what you will and will not say
8. Prepare a written statement with the help of your lawyer
9. Emphasise the key points, in your statement when talking to the press
10. Do not appear to eager to avoid blame
11. Do not lie if your staff got it wrong admit it
12. Do not lock yourself in the office and hope the media will go away

"No comment" is probably the most damaging thing you can say, and although even the best crisis management strategy cannot guarantee favourable press it can go a long way towards demonstrating your companies concern and what you are doing to resolve the crisis.