At OVC Marketing our professional banking consultants help clients reposition themselves to compete successfully for a new and more competitive environment.

• Retail banking strategy development and implementation
• Card payment market sector analysis and strategy development
• Product and service portfolio analysis, evaluation and enhancement
• Developing turnkey product and marketing campaign solutions
• Customer and product segmentation strategy and associated new service development
• Lifestyle segmentation and service packaging
• Service diversification and new sector entry
• Customer-based profitability analysis
• Payment card strategy development and business planning
• World-class product design, development, implementation and ongoing management of credit, debit, charge, corporate and prepaid card.

At OVC Marketing our Card Industry Consultants work with our clients to translate their business needs into real operational savings and service improvements.

Using our in-depth knowledge and expertise in credit card operations architecture, operational efficiency, process transformation and sourcing our Consultants help our clients with:

• Debit and Credit Card Programme Support
• Product profitability analysis and enhancement
• Charge-back management / 'health checks' and training
• Co-branding partner selection, evaluation and programme implementation
• Own-Label card payment programme development
• EMV smart card / multi-function chip card strategy development and implementation
• Merchant acquiring business strategies
• Credit and debit card programme 'health checks'
• Credit scoring and credit bureau service development
• Credit risk policy development and best-practice benchmarking
• Cardholder and merchant processing options
• Electronic banking strategy development and implementation
• Secure electronic commerce service development
• Supply of specialist staff, contractors and interim management resources

OVC Marketing are well placed to help clients determine the likely benefits and the risks of implementing customer loyalty programmes, with our Consultants and Associates having worked with and for many of the top names in customer loyalty schemes.

We are committed to providing loyalty solutions that are tailored to our clients individual needs, values, and that are strategically aligned with their marketing strategies.

With OVC Marketing our Consultants will work with you to :-

• Identify the potential for customer loyalty in your business
• Identify high level value proposition
• Identify implementation options
• Determine if existing contingent liabilities can be reduced

What does not work any more is doing the same as everyone else!

OVC Project Management Consultants are specialists in the business of banking, including banking operations, accounting and computer systems.  Our consultants can advise you how to implement your plans, agree an action plan with the project owners and carry out your instructions to ensure that your action plan is implemented.

Working in collaboration with your company from an early stage, OVC Marketing can help you reduce costs, provide a flexible and responsive resource and give access to new technologies, skills and the necessary expertise to complete simple to highly complex projects.

The days are long gone when organisations could afford executive talent waiting to deal with an unexpected demand or special project.

Our Interim Managers, are senior level executives / managers who work for a fee on a fixed term basis to provide resource solutions solutions and expertise to organisations looking to achieve a high impact on specific roles or objectives.

Professional Web Design

Our web marketing team love building web sites but more importantly they love making web sites that perform and are easy to use!.

Generating a ROI for your business is our design teams main focus.

Optimise Your Web site

At this very moment, potential customers are using Google, MSN, Yahoo and other search engine, for information about all manner of products or services, some that you may well be in a position to supply!.

Can these potential customers find your web site when searching?

Unless your web site is positioned within the first couple of pages of the search engine results and preferably, within the top ten,  the visitors to your web site are going to be few and far between, with even less sales and enquiries!

Internet Marketing

With extensive experience of helping businesses develop conventional marketing and business plans, we are particularly aware of the strategic requirements for online activities and how they need to be integrated into your overall marketing mix.

Today companies have direct online access to consumers, thanks to the worldwide web, which is fuelling the need, for businesses, to publish lots of educational / informative content in blog posts, social networks, eBooks, and articles.

Developing winning corporate and media strategies and writing compelling and engaging copy is considered essential, but it is not the easiest thing to do.

Our media consulting team, which includes Anita Rice, (who was a senior journalist with BBC Newsnight), can add a whole new dimension to the content of your next article, blog post or press release.

Cash flow is, today, remains one of the most vital aspects of profitability for any business, large or small.

Having spent over 15 years collecting debt within in a variety of industries our Consultants recognise the importance of working along side organisations in order to retain the client customer relationship.

Our Consultants are committed to providing a professional service for our clients and working with your

We know finding a business angel or an investor for your business can be a difficult process.

Our Consultants can make your funding pitch stand out and introduce you to investors.

At OVC Marketing we realise many firms simply cannot afford / justify the fees of large consulting companies or to take the risk of using an inexperienced consultant.

Our virtual consultancy service provides affordable access to professional consultants, online, who can help you meet your challenges.

A virtual consultant can act quickly and effectively to help meet your challenges and provides the opportunity to meet experts, in our 'virtual office' then use the power of modern technology to deliver cost effective answers.

Running a business can be stressful and time consuming. You need to be a Secretary, Marketing Assistant, IT Support and all the other jobs required to make your business tick.

But did you know that a lot of your competitors have already found that by outsourcing some of your administrative tasks to your own Virtual Assistant you can relieve some of the pressure and concentrate on running and building your Business.

• Available outside the usual office hours
• A full range of administrative services which you can use as and when required
• Only pay for the services you actually use
• No expensive equipment to buy or office overheads to pay
• No staff costs including holiday / sick pay
• No recruitment or training costs.